The same goes for online banner ads. ↓ Analyzing the blogosphere provides some measure of this. The effectiveness of the blog itself can be measured to some extent by the number of RSS subscribers and article views. ↓ And Twitter. You can also analyze reach and frequency to some extent with Twittersphere analysis. ↓ How much meaning do these have? Analysis of “Awareness” ・Brand awareness ・Attributes and qualities evoked by the brand If it were Kentucky Fried Chicken, would the Colonel Sanders logo be recognized as the Kentucky logo? What images come to mind? Cheap, delicious, easy, fast, finger licking, etc. The power of word of mouth By using word of mouth, you can quickly expand your reach, frequency, and awareness. YouTube videos are a typical example. On the other hand, videos made without spending money can be seen by millions of people in a month.
But how much is it worth?
What matters is how it is received by customers and users. Is it positive? Is it negative? Using the latest internet technology and services, it is possible to automatically analyze thai phone number blogosphere and Twitter posts, including the number of posts about a particular brand and whether they are positive or negative. I can do it. Usually, this is determined by analyzing the keywords and sentences included in the posted content, but the accuracy is still not very high. (Introducing the automatic analysis of “Obama” by a certain English automatic analysis service and explaining that about half of the analyzes are wrong) been conducted, the level of text analysis is still low, making it difficult to accurately measure customer attitudes. Identification of influencers There is also a way to find out which influencers are important on social media.
If it’s a blog, you can analyze it by
The number of RSS subscribers and links. With Twitter, you can analyze it by followers and number of retweets. By mapping and analyzing this data, you can discover a variety Algeria Whatsapp Number List of interesting data. It can be used to analyze relationships between people and topics. Some influencers remain memorable and influential, but many are constantly changing. Michael Jackson is special because he remains influential even after his death. Social action and business action There are many types of social actions: Visit Click Retweet Blog Post Blog Comment Review Bookmark These must lead to business actions: Subscribe Registration Purchase Repeat purchase … ■The value of participating in social media Suppose 10,000 people are having a conversation about shampoo. Assume that the lifetime value (LTV) of a new customer is $29 (profit). Let’s say 5% become customers by participating in the conversation.
