” Why does this (strange) situation continue? I ask. He emphasized that while corporate marketing activities simply haven’t caught up with user behavior, what’s important is that user behavior is changing. People’s behavior patterns change ↓ Expectations regarding communication change (e.g. replies to emails and Twitter) ↓ Purchasing cycles change ↓ Marketing methods change It takes time for businesses to respond to change. However, what we must not forget is the fact that user behavior has and is changing with the spread of the Internet. The Internet itself has also evolved. Then go to IM (instant messenger). Then go to Facebook. There is no doubt that social media is the most cutting-edge and most important aspect of the Internet today. There is no need to question the importance of social media.
Word of mouth influences 42.6% of purchasing behavior
It goes without saying that online viral marketing using social media is important. It can be said to be a modern version of the 1995 BBS/Bulletin Board, but it is far more important british number phone than it was then. This is clear from the latest statistics on media influence. What I want to think about here is what kind of customers exist on social media. When you think about it, it can be classified into several categories. Active vs. Passive Most users are passive, but with the spread of social media, the number of users who are active in both their words and actions is increasing.
Loyal vs. Advocate Loyal customers are important
But users who advocate (recommendations) have a strong influence and need to be given special attention. Consumer or Contributor Most people are still consumers. There Armenia Whatsapp Number List are only a few contributors (contributors, people who actually post content). In addition, although the number of people using the Internet has increased regardless of age group, when it comes to social media, 15% of Gen Y (18-26 years old) write blogs (compared to 4% of Gen The usage rate of layers is very high. As they grow, social media usage will likely spread to a wider range of people. We also believe that customers on social media, or in other words, “social customers”, have the following characteristics. ・I want to say something . ・If I have something to say, I will say it. ・ If there is something useful, I want to tell you.
