In fact, the findings highlight the potential of using search retargeting to maximize display and SEM performance. It is a well-known fact that display ads encourage searches and, as a result, increase search click-through rates. The study also points out that “display not only increases search conversions but also drives search visits and clicks.Personally, I … Read more
Harvard University Research: Will Search Retargeting Close the Gap Between Search and Display Advertising? Last updated: Retargeting advertising has become popular in Japan as well. This time, we study’s limitations the will focus. This Harvard University research report is also interesting. SEO Japan The other day, Harvard University’s Graduate School of Business released a research … Read more
But with Lean drumming, they went to raise money anyway. Naturally, there was a growing backlash among investors who were tired of hearing the word lean over and over again. I wouldn’t recommend pitching investors by saying, ” We’re a lean startup .” That won’t work. Frankly, I don’t think that was ever a good … Read more
There are also disadvantages to having investors participate, and the probability of success may be higher if you proceed lightly with a lean startup. This time, a Canadian entrepreneur and investor talks about A completely different an article that compares such a lean startup with a model that aims to raise funds from the beginning. … Read more
And may be referred to as a “keyword.” (But this person has never heard the word SEO before. Do you think Google will still ignore this source?) 6. Link networks are useless (not true. It depends on your definition of “link network”. If you put together state-specific websites of national organizations, would that be a … Read more
The concept of attribution analysis Last updated:We update articles useful for SEO and inform you about seminars via email newsletter. please register. Register for email newsletter. It seems that there is Specific examples for a movement in Japan to focus on attribution and efficiently allocate web marketing budgets. This time, we will explain attribution analysis … Read more
Reducing the budget for the email channel can lead to budgeting failures — because non-converters on this channel can be reduced to soft conversions (subscriptions, restocking, updates, etc.). This is because the Similar to the power to absorb them as releases/advanced releases, general information, discounts, opinion advertisements, etc.) and the power to convert them afterwards … Read more
