Drill down to a finer level of performance and identify differences in performance. Suppose the president of the United States declares that the economy has grown by 2%. That’s good news, but a Segmentation is a powerful closer look reveals that while industrial output rose 4%, consumer spending fell 0.5%. This information tells you where to put your efforts. Every marketer’s goal is (and should be) to increase traffic and conversions.
While there are many ways to determine where
You’re headed, I personally prefer to look at the competition and encourage myself as to where I’m headed. No matter what industry you’re in, there’s bound to be one or two companies that are better than you. uk mobile number Competitor analysis tools can go a long way in understanding where you are in the search world. It is very easy to understand if you collect The top sites for the measured keywords and visually show the SERP share that each domain has.
For example, executives at retail giant Sears may consider
Target and Walmart to be competitors, but when it comes to search, there are hundreds of competitors, depending on each product line it sells. Here is a real competitor report for Sears (an arbitrary collection of Canada Phone Number List keywords that Sears is actually successful at): pie chart 1 Click on the image to enlarge. The image below is a report for appliance: pie chart 2 Click on the image to enlarge Did you notice the difference? Also, were there any competitors that would qualify as “normal” competitors?
